Plagiarism detection is no longer a simple matter of matching strings of text. As universities grapple with the dual challenges of AI-generated content and ever-more sophisticated paraphrasing, the tools and policies we choose matter more than ever. Yet, in the rush to “do something”, it is easy to reach for solutions that are outdated, unreliable, or even counterproductive. At WISEflow, we believe in doing better. Here is why.