Imagine that you are a university student, struggling to keep up with your studies. Your grades are beginning to suffer, and you are considering dropping out. For many students in this situation, support may not be sought out or readily available – causing them to drop out of higher education.
Data analytics have the capacity to change this reality. The academic use of data analytics can be understood as the process of evaluating and analysing organisational data, received from university systems, for reporting and decision-making reasons.